A black and white illustration of a man walking beside two horses pulling a cart along a rural path, with trees and open landscape in the background.

Our history

In 1901 Johann Simundsson, an Icelandic immigrant, purchased the quarter SW-31-22-3E. Icelandic settlers named their homesteads and he chose the name Breidablik, which in Norse mythology was the home of Baldur, the god of light. The farmers of Johann’s generation knew the value of hard work that people today would have trouble comprehending. Farming was physically demanding; clearing land by hand, with the aid of horses. There was no diesel powered machinery at this time and the tilling, seeding and harvesting was all done without. Together with his wife Thora, also an Icelandic immigrant, they raised 2 children, a boy and a girl, and built the foundation of the farm we call home today…

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Meet the Team

  • A person wearing a white shirt and yellow rubber glove is holding a small duckling close to their chest. The person is wearing a necklace with a Union Jack pendant and has their face partially visible.

    Heather McBey

    Heather is the matriarch of the farm and thus, looks after everyone. She always makes sure everyone is fed, safe and helps people stay organized. She is caring, pragmatic and professional. Her maternal nature is evident in her interest in looking after the young animals on the farm. She takes on the main role of caring for lambs in the spring as well as enjoying helping out with the chicks.

  • A person in a red jacket holding a calf with a white face and brown markings outdoors on dirt ground.

    Bragi Simundsson

    A third generation proud Icelandic farmer, Bragi’s grandparents were the original homesteaders of the farm. Bragi is passionate about sustainable farming practices and has been raising and marketing grassfed beef for over 30 years now. He is always happy to share his knowledge and ideas of farming with anyone willing to listen, just make sure you have some time to spare.

  • A man shoveling hay into a trailer on a farm, with farming equipment and hay bales in the background.

    Odinn Simundsson

    A fourth generation farmer, Odinn is the young face of the farm and has taken on the challenges of farming full time. Odinn is a skilled labourer and takes pride in lending a helping hand in any area of the farm that requires it. Odinn farms his own cropland in addition to jointly managing the leaf-cutter bee operation that provides pollination for the farms alfalfa seed crops.

  • A woman smiling happily outdoors, wearing a headband and jacket, lying next to a large dog with a black and white coat. They are close together, looking at each other.

    Heida Simundsson

    Also a fourth generation farmer, albeit, part-time. Heida looks after the pastured chicken aspect of the farm, something she has been doing since high school. She loves making the connection between farmer and consumer more direct. Working with the animals and outside in nature is fulfilling for her. When Heida isn’t on the farm, she is teaching math at the lcoal school.

  • A man wearing glasses and a gray shirt is harvesting tomatoes from a lush green garden, bent over among tomato plants with small green tomatoes.

    Howie Singer

    Hailing from Nevada, Howie now finds himself living and working in Manitoba - which is where his mom is originally from. He found himself in our family after meeting Heida in 2017. A lover of the outdoors and good food, Howie has found a calling in raising animals in an ethical way and providing top quality meat products for people. Howie is the reason we now have pastured pork on our farm.

A rural landscape during sunset with green fields, a large cloud formation, and a single utility pole with power lines.

Why Grassfed?

Why did our family choose to raise animals they way we do? Not simply one reason, but several:

  • we prefer the type of animals husbandry these systems allow for

  • adding livestock to a farm plan is one of the principles of regenerative agriculture

  • we want to produce food with a different nutrient profile than conventionally produced meat

  • as a small farm, direct marketing allows us to be “price setters” rather than “price takers”

  • the grass-based diet makes for a tasty product

Three pigs resting on the ground under a tree in a forested area, with trees and foliage in the background.
A pasture with a herd of white and some darker cows, some near a hay feeder, and a large white dog lying in the grass in the foreground, with leafless trees in the background under a cloudy sky.
A group of chickens, with one chicken peeking out of a large metallic container in a farm field, with some farm equipment and trees in the background.
A dog and a calf sharing a bucket outdoors on a farm, with a fence and trees in the background.

“Let food be thy medicine and medicine be thy food.”

- Hippocrates